Just Keep Riding Events was created from a simple truth learned both in the arena and in life: no matter what comes your way… JUST KEEP RIDING! Built on the tradition of Cow Pony Productions, founded by Wendy Wedemeyer, Just Keep Riding Events is honored to continue the legacy she began. We welcome everyone to be part of the JKR Events family, because we’ve seen firsthand what happens when a community comes together and believes in each other. We’ve watched strangers become friends, families jump in to help without being asked, and riders cheer each other on — even on the tough days. That’s why we started Just Keep Riding: not just to produce events, but to create a home for the people who love equine sports as much as we do!